Swallow Factory at 5 Bloomfield Road, Blackpool

Discover more about the origins of the Swallow Sidecar Company in Blackpool with guest speaker Tony Merrygold, from Jaguar Daimler Heritage Trust, at Showtown Blackpool’s first History Seekers talk of 2023.

Join us for a talk on the early life of William Lyons chronicling the origins of the Swallow Sidecar Company in Blackpool.

Speaker Tony Merrygold will cover William Lyons’ early life, the meeting with William Walmsley, the formation of their business partnership and explore the company’s time in Blackpool, starting with the original factory in Bloomfield Road, the move to Cocker Street.  The 1928 migration to Coventry, the evolution into SS Cars in 1931 and then into Jaguar Cars in 1945.

1926 Cocker Street

Just come along  to Liberty’s Hotel, 1 Cocker Square, Blackpool, FY1 1RX

No need to book!   FREE admission.

Doors open at 1.30pm.

Talk 2pm – 3pm.